About

We’re often called the 4am wardrobe BF — because whenever the mood strikes, your fashion fix is just a scroll away. From must-haves to head-turners, we’ve got it all ready for your "I need a new look right now" moments.

Let’s be real — everyone dreams of refreshing their wardrobe with styles that stand out. New day, new mood, new look...just new looks, always!

That’s why we drop 200+ trendy styles every week, straight from globally inspired runways to your closet.

Our brands are specially curated for Gen Z and millennials, blending premium quality with pocket-friendly prices. Yup, fashion this good doesn’t have to cost a fortune.

From chai runs to club nights, gloomy Mondays to party Saturdays — these attention-grabbing fits have your back. One sleek outfit, and your whole vibe gets a glow-up.

Fashion talk aside — we see you!

We understand your desire to look good and feel even better. That’s why everything we create is thoughtfully tailored to your needs, your comfort, and your confidence — backed by services you can trust.

Our brands include Highlander, Tokyo Talkies, Vishudh, Locomotive for your better everyday lifestyle.

Brand Studio Lifestyle — founded in 2015, and yes, we’re the OGs of Indian fast fashion.

We’ve sold over 5 crore products to 2+ crore Indians across 20,000+ pincodes and yep, we’re everywhere. With 250+ manufacturing partners, we’re not just creating stylish fits — we’re supporting livelihoods and making fashion that feels good and does good.

Backed by a team with over 100 years of combined experience in design, marketing, and retail — we know what it takes to bring trends to your doorstep. You want to make your everyday lifestyle better? It starts right here.